PRIVACY POLICY

PLEASE READ

At Western Electrical, maintaining the security of your personal data is of paramount importance to us and we are committed to respecting your privacy. This Privacy Policy explains what happens to any personal data that you provide us with or that we collect from you when you visit the site.

1. WHO ARE WE

This privacy policy applies to the processing of personal information collected from you as a user of our website, www.westernmarinesales.com, or that you provide to us for the purposes of doing business with us.

For the purpose of the General Data Protection Regulation (EU Regulation 2016/679, when applicable the “GDPR”, as may be amended from time to time), and the EU Data Protection Directive (Directive 95/46/EC), the Data Controller is:

Western Electrical

Units 4-6 Breakwater Road, Plymstock, Plymouth, PL9 7HJ

Our company is incorporated in the United Kingdom as Edmundson Electrical Limited. The company number is 2667012 and our registered office address is:

Edmundson House

PO Box 1, Tatton Street, Knutsford, Cheshire, WA16 6AY

2. INFORMATION WE MAY COLLECT FROM YOU

Identity Data- includes first name, last name, username or similar identifier, title, date of birth and gender.

Contact Data – includes billing address, delivery address, email address and telephone numbers.

Transaction Data – includes details about payments to and from you and other details of products and services you have purchased from us.

Technical Data – includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

Profile Data – includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.

Usage Data – includes information about how you use our website, products and services.

Marketing and Communications Data – includes your preferences in receiving marketing from us and our third parties and your communication preferences.

Note: Financial Data that includes bank account and payment card details will not be collected by us, but will be used by our secure payment provider when you place an order with us.

3. HOW IS YOUR INFORMATION USED?

We collect information about you to enable us to improve our business relationship with you. Examples of how the information is used are as follows:

To provide you with products and information which may be of interest to you

To ensure that content from our website is presented in the most effective manner for you and your computer.

To contact you with information about new or updated products that may be of interest to you

To enhance your experience whilst using our website

To notify you of any changes to our service

We may also use your personal information to contact you if there are any safety or product recall notices on the products you have bought from us.

4. HOW DO WE STORE AND PROTECT YOUR PERSONAL DATA?

We take the security of the data we collect from you very seriously and are committed to keeping your personal data safe and secure. All the information you provide to us is stored on secure servers hosted in data centres based in the UK that comply with ISO 27001.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try and prevent unauthorised access.

5. COOKIES

One of the ways we collect information about you is through Tracking Technologies such as Cookies. Cookies are small text files containing information that are stored on your device.

They help us to improve our website and deliver a better, more personalised, service. They enable us to:

Estimate our audience size and usage pattern

Store information about your preferences, and so allow us to customise our website according to your individual interests.

Speed up your searches

Recognise you when you return to our website.

We will seek your consent to use cookies the first time you visit our site (or on subsequent visits if the cookie that records acceptance is deleted). If consent for use cookies is not given then you may not be able to use all the interactive features of our site.

The cookies used by our website and their purpose are identified and described below:

Cookie Name	Description	Expiry
_ga	A Google Analytics Tracking Cookie used to distinguish between users.	2 years
_gid	A Google Analytics Tracking Cookie used to distinguish between users.	24 hours
__dc_gtm_UA-xxxxxxx-xx	A Google Analytics Tracking Cookie used to show how a visitor uses the website.	24 hours
ASP.NET_SessionId	A cookie used to identify the visitor’s session on our server.	End of Session
_DeviceKey	Used to verify the type of device the visitor is using.	1 month
woocommerce_cart_hash	Stores an encoded string representing the contents of the WooCommerce shopping cart.	24 hours
woocommerce_items_in_cart	Records if there are any items in the WooCommerce shopping cart.	24 hours
wp_woocommerce_session_	Contains a unique code for each customer so that it knows where to find the cart data in the database for each customer	24 hours

Our website uses online shopping features to manage your purchasing experience. These are provided to us by WooCommerce, a leading supplier of web shopping software. To keep track of shopping cart data, WooCommerce makes use of 3 cookies:

woocommerce_cart_hash

woocommerce_items_in_cart

wp_woocommerce_session_

The first two cookies contain information about the shopping cart as a whole and helps the website know when the cart data changes. The final cookie (wp_woocommerce_session_) contains a unique code for each customer so that it knows where to find the cart data in the website database. No personal information is stored within these cookies

6. DATA RETENTION

We will retain the data that you provide to us only as long as you remain a customer of ours or as needed to provide you with products or information.

Personal information is never retained for longer than it is necessary to fulfil the purpose for which it was originally collected.

We may retain your Personal Information after you have cancelled any contract with us if retention is reasonably necessary to comply with our legal obligations, meet regulatory requirements, prevent fraud and abuse, or enforce this Policy and our Terms of Use. We may also retain Personal Information for a limited period of time if requested by law enforcement agencies.

If you would like more information about how long we retain information please contact marinesales658@eel.co.uk.

7. WHO DO WE SHARE YOUR INFORMATION WITH?

We may disclose your information to any company in our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006 (as amended).

We will only share your personal information with third parties:

When they are hired by us or hired on our behalf, including Google Analytics who we use to gather statistics on portions of our site and WooCommerce who we use to manage some aspects of online shopping. These companies, our suppliers, are contractually bound to use personal information we share with them only to perform the services we have hired them to provide; e.g. a courier service making a delivery.

To protect the rights, property or safety of Western Electrical, our customers or others

If we are under a duty to disclose or share the information in order to comply with any legal obligation.

8. ACCESS TO INFORMATION, OPTING OUT & YOUR PRIVACY RIGHTS

You have the right to access the information we hold about you at any time. You also have the right to rectify, erase, restrict, transfer or object to the use of your information.

If you wish to exercise any of these rights or have any questions in connection with this policy or how we use your information, please contact us on marinesales658@eel.co.uk

You may change the information we hold about you at any point and as often as necessary. If you need to change any of the information in the first instance you should submit a request for a copy of the information we hold on you by sending an email to marinesales658@eel.co.uk. We will respond to all requests without undue delay and in accordance with the provisions of the GDPR.

If you feel that we have not dealt with your complaint appropriately or in a timely manner then you may contact our Head of Corporate Compliance or the Information Commissioner’s Office (www.ico.org.uk).

9. CHANGES TO OUR PRIVACY POLICY

Western Electrical reserves the right to modify or amend this policy from times to times. Any changes that we make to our privacy policy will be posted on this page.

If you object to any of the changes or the overall policy please contact us via marinesales658@eel.co.uk.

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